Marketing & content strategy, performance marketing, demand-gen, ABM, RevOps, attribution, AI — orchestrated as one engine and shipped to the number. Bring me in as fractional leadership, to rebuild a stalled marketing motion, or to put the AI systems in place that cut the busywork.
I'm the orchestrator - aligning marketing strategy, channels, RevOps, attribution, AI plumbing and I get my hands dirty when the work demands it. Pick the shape that fits your problem.
Embedded ownership of the full marketing engine — strategy, channel mix, RevOps, attribution, team. I take the leadership-team seat, own the pipeline number, and ship the work alongside the team instead of opining from a deck.
Four to six weeks. For B2B teams where growth has stalled or the marketing motion has gone reactive. I listen to every function, audit the stack and motions, find what's broken, and ship a maturity roadmap with owners, KPIs, and a quick-win execution sprint.
Custom Claude and ChatGPT skill libraries, MCP-connected workflows, and agentic automations — wired into your real stack, not bolted on. The busywork — research, reporting, project ops — packaged as repeatable systems the team actually uses.
Companies anonymised; results aren't. Full case studies on request.
Walked in pre-launch — zero invested, no website infrastructure, no ICP, no channel mix. Built the GTM from scratch. The move that mattered: customised content per sub-vertical and buyer persona on LinkedIn Ads, layered with ABM and lifecycle on top. Average deal size grew from $33K to $15M; channels engaged per deal jumped 1.7 → 3.5.
Took a European HR SaaS unicorn's acquisition apart and rebuilt it around value-based bidding and CRM-integrated optimisation. Cut ad spend 40%, lifted pipeline 120%, revenue 80%. Twice nominated for the Global and EU Search Awards.
Rebuilt a creator-marketing SaaS platform's acquisition around ICP segmentation and value-based bidding. ACV +24%, Lead-to-MQL +41%, Lead-to-Close +33%, ROAS from 17% to 93%.
Built enterprise ABM and lifecycle systems that influence 69% of active deals across portfolio. Average sales cycle dropped from 182 days to under 60 — buyers arriving primed to commit instead of needing to be educated through the funnel.
B2B — across North America and Europe. I work best with teams that already have hands on web, design, content, and RevOps.
Founders, C-levels, and senior marketing leaders who want a senior operator who'll call the shots and roll up her sleeves.
Senior depth across the modern B2B growth stack — not just the marketing surface, but the attribution and AI plumbing that makes it accountable.
AI & agents
CRM & revenue ops
Paid media
Analytics, SEO & reporting
Project & ops
I lead B2B marketing with senior orchestration and hands-on execution. Strategy, channels, RevOps, attribution, content, AI — connected into one engine that compounds instead of decays. Structured to a fault. Direct in the room. Stubborn about outcomes.
What teams get from me: clarity on what to build and why, an operating cadence that doesn't slip, an active listener who'll challenge bad ideas before they ship, and someone who'll do the work alongside them — not just opine on it from a deck.
Best fit: B2B SaaS teams that already have hands on web, design, content, and RevOps. Pre-launch to enterprise. North America and EU.
Off-hours: gamer, hiker, renovating a 1930s fixer-upper, suspiciously into cars.
For founders, C-levels, and senior marketing leaders who need a senior operator. Tell me what's broken or what you're building — I read everything and reply within a working day.